Posts Tagged ‘SXSW’

On Saturday I watched Bruce Springsteen’s March 15th keynote address from the annual South by Southwest (SXSW) Festival in Austin, Texas. He said a lot, but one thing in particular intrigued me.

“We live in a post-authentic world. Today, authenticity is a house of mirrors. It’s all just what you’re bringing when the lights go down.”

Contextually he was speaking about music, but the descriptor “post-authentic world” is reflective of a broader societal shift. Nowadays it is far more difficult to separate real from fake, sheen from substance. It takes work. Reality is constantly being distorted and thanks to (more…)